In a cooperative for agricultural products in Shaso village, Chongye county in the Tibet autonomous region, as villagers busy themselves producing buckwheat flour, Basang Norbu records a video with his cellphone to post on an online study platform.
"Please look! Look at how busy our villagers are producing buckwheat flour after our bumper harvest this year," Basang Norbu said excitedly while recording the video.
"Rural vitalization was highlighted in the report of the 20th National Congress of the Communist Party of China, and buckwheat is the industry that has made our villagers rich, and we all believe that we will only become richer if we work hard," said Basang Norbu.
Like Basang Norbu, Tibetan villagers in Shaso village use a "Culture Bank" — an online learning platform that integrates language learning, video sharing, volunteering, an exchange for redeeming points earned and other functions — to learn, publicize and implement the guiding principles of the 20th CPC National Congress and translate them into real actions in the process of promoting socioeconomic development.
After shooting his video, Basang Norbu watched it over again, quite satisfied with his work.
He then posted the video to the Culture Bank platform, and soon other villagers were able to watch his video on their phones.
The Chongye county government launched the Culture Bank program in June, and so far more than 9,200 users have registered with an average of 4,000 people using the platform every day.
Shilok Wangdu, Party secretary of Shaso, thinks the Culture Bank is a good thing, because the platform helps him learn the spirit of the 20th CPC National Congress by consuming videos, photos and articles.
"Villagers can learn Putonghua, or Mandarin, on this platform to accumulate points, and they can use the points in exchange for groceries in the markets," said Shilok Wangdu.
"The videos shared on the platform are recorded by the villagers themselves and the content for the videos is closely related to their everyday lives," he said.
Via the platform, villagers can click links to articles and videos related to the congress, and they get points every time they click a new link.
Tashi Palden, a villager of Shaso, said he posted a video of the villagers learning about the spirit of the 20th CPC National Congress days ago, and he received 30 points in return.
"I used my points in exchange for soap, towels, tissues and detergent," said Tashi Palden.
Unlike the traditional learning method of gathering people together in a room for a meeting, the Culture Bank has stimulated people's enthusiasm for learning the spirit of the 20th CPC National Congress, and it has gained popularity among the villagers in Chongye.
Since the platform was launched in June, it has been visited more than 280,000 times and more than 15,000 videos have been posted.
As a senior member of the Communist Party of China, Phurbu Drolma is a faithful user of the Culture Bank. With her total learning points reaching 2,772, she holds the highest points score in the village.
"Learning the spirit of the 20th CPC National Congress and Mandarin via the Culture Bank has become part of everyday life," she said.
By DAQIONG and PALDEN NYIMA in Lhasa